Globalisation and Google—to name just two drivers of change—have made an effective web presence essential to almost all businesses.
Surprisingly, many organisations look at their websites as online corporate brochures. In today's climate, such short-sightedness is a costly mistake.
Your website may be the most valuable asset you own
Your website is your virtual office…and your brand ambassador. It is the face of your organisation to clients and employees—existing and potential—across the world. Today, your website doesn't merely represent your organisation—it is your organisation. It defines how people perceive you, who does business with you, who joins your company…and all the vital grey areas that lie in between.