Search Engine Optimisation (SEO)
It’s not enough being on the web. You have to be visible on the web. You have to be noticed in an immense, and steadily growing, online marketplace of sorts.
One of the ways in which a potential client finds your website is through a keyword search on a search engine such as Google, Yahoo or MSN. Search Engine Optimisation (or SEO) is a way to make sure your website is search engine friendly—that your website is one of the first to be displayed whenever the relevant keywords are entered.
SEO is a time-consuming process that requires analysis, skill and imagination. We have to understand your objectives, organisation and what it offers, so that we can select the most effective keywords or terms to describe it. We then ensure technical suitability for the words to be “read” often enough. We create meta tags. We work on ‘off page optimisation’ or backlinking, to improve your organic ranking position and draw more traffic to your website. And we can advise you on links to other websites to further improve your visibility.
The end result is a dramatic leap in “page rankings”—you are ‘seen’, where you were once not visible.