Resource Logo
  Bullet  Principles of writing
Bullet  Our process
Bullet  Your brief to us
Bullet  Samplings
Focus on the serious business of Writing

Your brief to us

To be specific, our interactions would involve several stages:

The first step to a successful end-product is a clear brief.

If it is an article or one-off piece you're commissioning, your brief would have to cover the subject, purpose and length of the article, medium in which it will appear, depth of background research required, the point of view and issues to be specifically addressed…

In the case of advertising-related assignments, we need background information on the client for whom the material is being written, purpose and objective of the material, target audience, competitor profiles (if necessary), tone of writing…

Once the brief is understood and all clarifications received, we start writing. We can review the material at pre-decided stages.