The way we work

• An assignment is taken up only after a qualitative and quantitative brief is agreed upon.
  
  
• We require that the briefing authority and approving authority in our client's organisation be the same.
  
  
• We regard the client as a member of our creative and planning team and welcome specific inputs.
  
  
• As such, we treat our clients as partners, working closely with them at every stage of the strategy and creative process. This ensures that the end result is exactly what the client wants, expects and needs. Unpleasant creative shocks are religiously avoided.