Human resources are our raw material. We are prepared to pay the right price for the best available to us.
The human value of the rupee is as important to us as the rupee value of the human.
We believe in functioning as a learning organisation. Our most valuable investments are in training, study circles, review sessions, workshops, books, video and software. (Incidentally, we were one of the first organisations in Bangalore to computerise design studio operations. We were also amongst the first to send electronic artworks).
We believe in building long-term relationships with our clients.
We consider ourselves to be professional associates of our clients, working towards a common goal. We are not vendors or suppliers.